What Is Performance Evaluation? Types of Performance Evaluation Scales

Performance evaluation, as one of the core practices of modern human resources management, refers to a holistic management process aligned with organizational strategies—not merely the measurement of employee success. In today’s environment, where global competition is increasing, labor markets are rapidly transforming, and hybrid/remote work models have become permanent, performance evaluation systems have become an essential element of institutional capacity for employers. Digitalized HR processes, AI-supported performance systems, and data-driven management approaches have made performance evaluation a central component of organizational sustainability.

What Is Performance Evaluation?

The concept of performance evaluation is a planned activity aimed at measuring employees’ behaviors, the goals they achieve, and their level of contribution to the organization within the scope of their job descriptions. In academic literature, performance evaluation is defined as “a measurement, feedback, and development-oriented management process that aligns individual performance with organizational goals” (Aguinis, 2019). ^[1] This definition frames performance measurement not only as a technical calculation but also as an important component of corporate culture, workforce strategy, and talent management. While traditional approaches viewed performance as limited to year-end reviews, current models consider performance management as a system based on continuous feedback, learning, and development cycles.

When examining the background of performance evaluation systems, it is seen that behavioral, results-oriented, competency-based, and strategic performance management approaches are used together in modern organizations. This multidimensional approach makes it possible—especially in large-scale enterprises—to measure performance not only through outputs but also in an integrated way with qualitative parameters such as leadership capacity, level of collaboration, employee experience, problem-solving approach, and organizational commitment.

The foundation of this concept dates back to the 1930s and the “Taylorist production measurement model,” whereas today it is implemented through multidimensional methods such as KPI (Key Performance Indicators), OKR (Objectives and Key Results), 360-degree feedback, behavioral assessment (BARS), and competency-based systems.

In Türkiye, these practices are carried out within the framework of the Labor Law No. 4857, the Social Insurance and General Health Insurance Law No. 5510, the Personal Data Protection Law No. 6698 (KVKK), and ISO 30414: Human Capital Reporting Standard.

Purpose of Performance Evaluation

• Measuring employees’ level of contribution to organizational strategies
• Rewarding high-performing employees
• Identifying training and development needs
• Making salary, bonus, and promotion decisions based on objective data
• Optimizing corporate efficiency and workforce planning

What Is a Performance Evaluation Scale?

A performance evaluation scale is a systematic tool used to increase the objectivity of the evaluation process, make results comparable, and measure employee performance using numerical or behavioral criteria. The quality of the scales directly affects the success of the evaluation process. Performance scales are generally examined under four main categories:

• Likert scales
• Behavioral rating scales
• Competency-based scales
• Goal/KPI-based measurement models

Each of these scales can be customized according to specific organizational needs, and most companies prefer to use a hybrid scale system.

1. Likert-type scales are one of the most used models in performance evaluation. They allow for the measurement of employee performance on a leveled basis using rating systems such as 1–5, 1–7, or 1–10. The advantage of this scale is that it enables cross-departmental comparisons, allows scoring to be carried out more effectively with data analytics, and supports managerial decisions with numerical data. However, literature discusses that these scales are susceptible to subjectivity, and particularly that halo^* and horn^* effects may distort evaluation integrity.

^*Halo effect: A cognitive bias in which a single positive attribute of an employee disproportionately influences the evaluator’s overall assessment, leading to a generalized and overly favorable performance rating. This bias reduces objectivity and is commonly categorized as a form of “generalization error” in performance appraisal literature.

^*Horn effect: The opposite of the halo effect. It refers to a cognitive bias where one negative behavior or weakness of an employee causes the evaluator to assess the employee’s overall performance more negatively than warranted. This bias undermines consistency and fairness in performance evaluations.

2. Behavioral rating scales (BARS) are considered one of the most valid and reliable scales in performance science. Behavioral indicators specific to the employee’s job role are defined, and measurable outcomes are determined for each behavioral level. This method transforms the evaluation process from an intuitive one into a scientific and observation-based model.
3. In competency-based scales, technical competencies, social competencies, managerial skills, and leadership behaviors are measured. Modern organizations frequently use these scales to identify high-potential employees, conduct succession planning, and manage career development.
4. Goal- and KPI-based scales ensure that performance is measured based on quantifiable outcomes. OKR and SMART goal models are widely used, especially in technology companies, financial institutions, and sectors with high operational intensity. In this scale, performance is determined by concrete outputs such as target completion rates, quality indicators, time management, financial results, and customer satisfaction.

Sample 5-Point Performance Scale Table

Application Example:

If a sales representative has an annual target of TRY 1,000,000 in sales and reaches TRY 1,050,000, this corresponds to the “Exceeds Expectations (4)” level. However, if the same person experiences a decline in customer satisfaction scores, their average score may be 3.8 when behavioral competencies are also taken into account.

In other words, performance evaluation is not one-dimensional. Both goal-based (KPI) and behavioral (competency) measurements should be considered together.

What Are the Benefits of a Performance Evaluation System?

Performance evaluation systems are strategic management tools that offer multidimensional benefits at both individual and corporate levels. Measuring employee performance should not be viewed solely as a feedback stage; it should be considered an integral component of organizational efficiency, budget planning, talent management, leadership development, and corporate strategy-building processes. Indeed, current academic and industry research strongly demonstrates the impact of performance management practices on corporate success. Gartner’s 2023 performance management benchmark report shows that employee engagement increases by up to 24% in companies with high performance management maturity. ^[2] McKinsey’s 2024 organizational performance analysis also reports that team productivity increases by an average of 20% in organizations where effective performance systems are implemented. ^[3] Gallup’s State of the Global Workplace 2024 study reveals that individual performance is 21% higher in environments where employees receive regular feedback. ^[4] All these findings clearly prove that performance evaluation processes are not merely an operational HR practice; they directly influence employee experience, organizational agility, competitive strength, and long-term corporate sustainability.

These findings show that performance evaluation systems not only standardize corporate processes but also have a direct impact on employee motivation, engagement, and productivity. Scientific evidence also highlights that performance evaluation systems play a critical role in the cultural transformation of organizations; institutions that implement effective performance management demonstrate stronger transparency, higher communication quality, enhanced employee trust, and a greater sense of corporate belonging.

What Are Performance Evaluation Methods?

Each organization implements different methods depending on its structure, sector, and culture.

As of 2025, the eight most widely used performance evaluation methods are as follows:

How Does the Performance Evaluation Process Proceed?

An effective performance evaluation process is a cyclical model that continues throughout the year. It consists of four main stages:

Başlıca 4 aşamadan oluşur:

1. Planning
• At the beginning of the period, the employee and the manager jointly set the goals.
• Goals are structured according to the SMART (Specific, Measurable, Achievable, Realistic, Timely) principle.
2. Monitoring and Mid-Term Evaluation
• KPIs are monitored regularly throughout the performance period.
• Mid-term evaluations are conducted.
3. Evaluation and Feedback
• At the end of the period, managers conduct scoring.
• Feedback meetings (performance review meetings) are held.
• Evaluation results are integrated into training, bonus, and promotion planning.
4. Development Plan and Training
• Mentoring or coaching plans are created for employees who show low performance.
• High-performing employees are directed to leadership programs.

Digitalization in Performance Evaluation Processes

Today, performance evaluation systems are no longer limited to forms. Cloud-based HR software, data analytics, and artificial intelligence–based evaluation algorithms have made the process more objective and measurable.

OECD’s 2025 study Algorithmic Management in the Workplace ^[5] reveals that algorithm- and software-based management tools—covering task planning, performance monitoring, employee tracking, and evaluation processes—are becoming increasingly common in the countries examined. Some commentary related to the study notes that approximately 90% of companies in the United States and an average of 79% in European countries use such digital tools.

Conclusion

Performance evaluation is not a tool that shows how well an employee works, but rather how they contribute to the organization. This process brings individual development and corporate success together on a common path.

Effective performance systems lie at the intersection of goal management, competency measurement, and data analysis. For organizations, this process is not only an evaluation of the past but also a planning mechanism for the future. Real performance management is not “assigning a score,” but “guiding potential.”

Frequently Asked Questions (FAQ)

How many times a year is performance evaluation conducted?

It is generally conducted once a year, but dynamic organizations prefer semi-annual or quarterly cycles.

Do performance evaluation results affect salary increases?

Yes. Evaluation results are the main criteria for decisions regarding bonuses, incentives, promotions, and salary increases.

What is the difference between KPI and OKR?

KPI refers to measurable performance indicators. OKR is the “objectives and key results” model and is more dynamic and vision-oriented.

Can 360-degree performance evaluation be applied to all positions?

No. This method is more suitable for managerial, customer-facing, or project-based roles.

Are performance evaluation data covered under the KVKK?

Yes. Employee performance data are considered personal data and must be stored in accordance with the KVKK and GDPR.

How should performance review meetings be conducted?

Managers should adopt a constructive and development-oriented feedback approach. The goal is not to punish, but to grow together.

Resources

• [1] Herman Aguinis. (2019). Performance Management.

https://www.hermanaguinis.com/pdf/PM2009.pdf

• [2] Gartner, Inc. (2023). Performance Management Insights.

https://www.gartner.com/en/human-resources/insights/performance-management

• [3] McKinsey and Company. (2024). People and Organizational Performance Insights.

https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights

• [4] Gallup. (2024). State of the Global Workplace Report.

https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx

• [5] OECD. (2025). Algorithmic Management in the Workplace

https://www.oecd.org/en/publications/algorithmic-management-in-the-workplace_287c13c4-en.html