Open menu
Artificial Intelligence Consulting

Artificial Intelligence Consulting

As CottGroup, we offer advanced artificial intelligence solutions to enhance your business efficiency and gain a competitive advantage. Our expert team develops and implements custom AI strategies that improve your customer experiences and optimize your operations. Additionally, we train large language models (LLMs) using your company's data to ensure your AI tools align perfectly with your business goals.

Machine Learning Project Consulting

Machine Learning Project Consulting

Our machine learning project consulting supports you at every step, from ideation to deployment, delivering robust and effective models. We integrate these solutions into your workflows, facilitate seamless communication with suppliers, and foster innovation to achieve measurable business outcomes.

Data Governance Services

Data Governance
Services

Our data governance services focus on maintaining data quality and security while ensuring compliance with regulations such as GDPR. By building a resilient data infrastructure, we support your sustainable growth and enable data-driven, informed decision-making.

The Foundation of Modern AI: Large Language Models (LLMs)

26 June 2025

    The Foundation of Modern AI: Large Language Models (LLMs)

    Large Language Models (LLMs) are increasingly woven into the fabric of modern workflows, sometimes subtly, sometimes disruptively. Whether you’re refining an internal policy, analyzing employee feedback, or drafting multilingual content, chances are an LLM is somewhere in the process.

    But what are these systems really doing? And how can businesses understand their potential without getting lost in technical jargon?

    This guide explains what LLMs are, how they work, where they’re already creating value , and how to adopt them responsibly without needing a data science degree.

    What Are Large Language Models?

    LLMs are advanced AI systems trained to understand and generate human-like language. Think of them as digital readers and writers that have absorbed the equivalent of an entire library of books, websites, code, and more. By recognizing patterns in vast amounts of text, they can predict and generate contextually appropriate responses to questions, prompts, or commands.

    Unlike traditional software that follows rigid rules, LLMs “learn” from data. Once trained, they can generate text, summarize documents, translate languages, draft emails, write code, and even answer complex questions, all with remarkable fluency.

    Modern LLMs like GPT-4, PaLM, and LLaMA rely on billions of parameters, mathematical values that guide predictions. These parameters are fine-tuned during training and enable the model to recognize structure, meaning, and intent across diverse use cases.

    LLMs don’t "understand" the world like humans do, but they’re remarkably skilled at mirroring how people write, reason, and inquire.

    How Do LLMs Work?

    At a high level, LLMs function like ultra-advanced autocomplete systems. They process input text and predict the most likely continuation based on patterns they’ve learned during training.

    The real power lies in probability. Given a sequence of words, an LLM calculates the likelihood of what should come next, allowing it to generate sentences that are grammatically correct, semantically appropriate, and contextually relevant.

    For instance, when prompted with “The employee submitted a request for…,” the model doesn’t guess blindly. It might generate “a remote work arrangement” or “leave approval” based on how similar phrases appear in its training data, all without hardcoded rules.

    Behind the scenes, LLMs are powered by transformer architectures — neural networks that handle long-range dependencies in language. This design allows models to understand not just isolated words, but entire sequences, intent, and tone.

    How Are LLMs Built and Trained?

    LLM development is a massive undertaking that relies on three core pillars:

    1. The Data

    LLMs learn from vast amounts of textual data including books, academic papers, websites, technical documentation, and more. This exposure to a wide linguistic landscape enables the model to generalize across domains.

    However, not all data is created equal. The quality, diversity, and ethical handling of training data directly influence the model’s behavior:

    • Quality ensures coherent, factual, and fluent outputs.
    • Diversity helps the model reduce bias and represent varied perspectives.
    • Ethics involve filtering out harmful, private, or discriminatory content.

    2. The Model Architecture

    Large Language Models are built on a neural network design called the transformer architecture, which allows them to process language more effectively than earlier models. At the core of this design is a mechanism called self-attention, a way for the model to evaluate which parts of a sentence matter most, based on context. This enables LLMs to understand nuance, relationships between words, and even implied meanings.

    The "large" in LLMs refers to the sheer number of parameters that often exceeding 100 billion. These parameters act like internal settings the model adjusts during training to recognize and generate patterns in language. The more parameters a model has, the more subtle and complex those patterns can be.

    This combination of scale and architectural innovation makes LLMs highly adaptable across industries, languages, and tasks. Whether summarizing contracts, translating HR policies, or powering multilingual chatbots, the underlying architecture allows for wide applicability with minimal customization, making it a strong fit for dynamic business environments.

    3. The Training Process

    Training an LLM involves feeding it massive datasets and using machine learning algorithms to help it “learn” from examples. The model constantly compares its predictions to the actual content and adjusts its parameters to minimize mistakes, a process known as loss minimization. It is similar to how humans learn through trial and error. This trial-and-error approach, repeated billions of times, enables the model to refine its internal understanding of language. Training requires vast computational resources and can take weeks or months. Once trained, LLMs can also be fine-tuned for specific business needs such as drafting legal responses, automating HR queries, or customizing chatbot tone and behavior.

    Real-World Applications in Business

    LLMs are already transforming business functions that rely on communication, compliance, and content. Here’s how different teams are using them:

    Human Resources

    • Automating employee queries through AI assistants
    • Drafting inclusive job descriptions
    • Analyzing feedback and engagement survey data

    Payroll

    • Interpreting complex compensation data
    • Generating multilingual payroll summaries
    • Ensuring compliance across jurisdictions

    Legal & Compliance

    • Reviewing and summarizing contracts
    • Flagging policy and regulation risks
    • Monitoring legal updates across regions

    Customer Service

    • Powering multilingual chatbots and help desks
    • Reducing response times and support costs
    • Personalizing answers based on sentiment or tone

    Internal Communication & Content

    • Drafting reports, handbooks, and policy updates
    • Translating company materials accurately
    • Tailoring tone for region-specific messaging

    Emerging use cases also include:

    • Internal knowledge base search
    • Automated employee onboarding workflows
    • Intelligent summarization of town halls and meetings

    Key Challenges and Risks

    While the benefits are clear, LLMs come with important caveats:

    While the benefits are clear, LLMs come with important caveats:

  • Bias and Representation: Models reflect their training data, which may contain social or cultural biases.
  • Mitigation: Curate diverse, representative datasets and use human-in-the-loop review.

  • Data Privacy: Sensitive data, especially in HR or legal domains, must comply with KVKK, GDPR, and other privacy laws.
  • Mitigation: Mask personal data and restrict LLM access through governance protocols.

  • Hallucination: LLMs can generate convincing but incorrect outputs.
  • Mitigation: Validate critical outputs and clarify model limitations to end users.

  • Environmental Cost: Training large models consumes significant energy.
  • Mitigation: Opt for optimized, pre-trained models or shared APIs where appropriate.

  • Best Practice: Use LLMs as assistants, not decision-makers. Human oversight remains essential.
  • How to Use LLMs Without Building One

    You don’t need to develop a model from scratch to leverage LLM power. Here are three practical adoption paths:

    1. Managed APIs
    • Examples: OpenAI, Anthropic, Cohere
    • Pros: Fast deployment, no infrastructure required
    • Cons: Limited customization, data must be sent to cloud
    2. Open-source Fine-tuning
    • Examples: LLaMA, Mistral, Falcon
    • Pros: Greater control, private deployment, domain adaptation
    • Cons: Requires engineering support and compute resources
    3. Built-in Enterprise Tools
    • Examples: Microsoft 365 Copilot, Salesforce Einstein, GitHub Copilot
    • Pros: Seamless integration with daily tools
    • Cons: May lack full customization or transparency

    Tip: For sensitive data, local or hybrid deployment offers more control while maintaining performance.

    A Responsible Adoption Strategy: Business Checklist

    Step What to Do
    Assess use cases Start with areas like HR, compliance, or internal comms where LLMs add value.
    Choose the model Decide between API access, open-source models, or built-in software tools.
    Secure your data Ensure governance, access control, and privacy compliance (KVKK, GDPR).
    Pilot & iterate Start small, evaluate outputs, refine prompts.
    Scale responsibly Use metrics, feedback loops, and ethical oversight as you expand usage.

    The Future of AI-Powered Work

    The next frontier for AI isn’t just smarter tools—it’s more collaborative, adaptive systems that integrate deeply into enterprise workflows. LLMs will be central to this evolution by enabling:

    • A shift from rule-based automation to knowledge-based augmentation
    • Real-time, multilingual communication across global teams
    • HR and service platforms that adapt based on sentiment, context, and behavior
    • Integration with multimodal models (e.g., combining text with visuals, audio, or structured data)
    • Agentic workflows where LLMs don’t just respond, they take action across systems

    Conclusion

    Large Language Models are not just a technical breakthrough, they represent a foundational shift in how modern organizations communicate, create, and make decisions.

    By understanding how LLMs work and adopting them with strategic intent and ethical clarity, businesses can unlock new efficiencies, deepen insights, and remain compliant across jurisdictions.

    Stay ahead of the curve. Contact us to explore responsible, compliant, and high-impact AI solutions tailored to your business.

  • Notification!

    The content in this article is for general information purposes only and belongs to CottGroup® member companies. This content does not constitute legal, financial, or technical advice and cannot be quoted without proper attribution.

    CottGroup® member companies do not guarantee that the information in the article is accurate, up-to-date, or complete and are not liable for any damages that may arise from errors, omissions, or misunderstandings that the information may contain.

    The information presented here is intended to provide a general overview. Each specific case may require different assessments, and this information may not be applicable to every situation. Therefore, before taking any action based on the information provided in the article, it is strongly recommended that you consult a competent professional in the relevant fields such as legal, financial, technical, and other areas of expertise. If you are a CottGroup® client, do not forget to contact your client representative regarding your specific situation. If you are not our client, please seek advice from an appropriate expert.

    To reach CottGroup® member companies, click here.

  • /tr/yapay-zeka/item/modern-yapay-zekanin-temeli-buyuk-dil-modelleri

    Other Articles

    Let's start
    Get a quote for your service requirements.

    Would you like to know more
    about our services?